Seeking Quick Relief for Trademark Claims on Social Media Sites

Policing and enforcing trademark rights in social media requires a brand owner to reexamine some of the basic premises about infringement. It is black letter law that trademark maintenance requires a trademark owner to maintain control over the quality of the goods and services associated with its mark. In the infringement context, this has generally been interpreted as an obligation to prevent any uses that are inconsistent with the brand's image. However, social media has altered this fundamental assumption.

21 minute read June 02, 2014 at 12:00 AM
By
Stephen W. Feingold
Seeking Quick Relief for Trademark Claims on Social Media Sites

In April 2011 Jenni Alvies ' a stay at home mom with four children ' started the blog “crossfitmamas.blgspot.com” and a Facebook page “CrossFit Mamas.”

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