Marketing Tech: Aligning Accountability and Action

Those who monitor their own progress, collaborate with others to ensure forward momentum, and focus on achieving self-selected goals fuel the ultimate disruptive force: accountability.

10 minute read July 01, 2014 at 02:02 PM

Ari Kaplan

Marketing Tech: Aligning Accountability and Action

My friend's seven-year-old son spends his time online watching other people play video games. He does not play them and does not know those who do. His pastime is part of a growing trend associated with monitoring others, rather than performing ourselves.

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