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Establishing A Web Presence After A Merger

Merger activities typically disrupt "business as usual" and result in more questions than answers. This was particularly true when the law firms of Edwards Angell Palmer & Dodge LLP and Wildman Harrold Allen & Dixon LLP merged in 2011. Edwards Wildman's marketing efforts, specifically our online and digital Web presence, were quickly devoted to achieving a cohesive "one voice, one brand, one solution" approach, as we set out to redesign our website and digital persona.

40 minute read August 02, 2014 at 12:00 AM
By
Gina Carriuolo and Jennifer O'Leary Cathell
Establishing A Web Presence After A Merger

Merger activities typically disrupt 'business as usual' and result in more questions than answers.

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