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Sales Speak: Dancing with the Stars -- Client Retention

By Allan Colman

With myriad celebrity contestants, it's no wonder that fans tune in to Dancing with the Stars (DWTS). Though much of the broadcast is devoted to the stars' performances ' after all, keeping the audience and judges happy are major components of how contestants win ' the producers take the time to show rehearsals and other “behind-the-scenes” events.

For those focused on increasing sales and client retention, this popular show offers an important lesson: The work that you do behind the scenes is every bit as important as the time you spend in the spotlight. When you're working with clients, it is important to keep them happy and to remember to continue selling throughout the engagement.

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