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Voice of the Client: Assumptions Can Kill You

By Bruce Heintz

The world is a complex place. To effectuate our navigating through it, we all make simplifying assumptions ' many of them formed more or less subconsciously and many without the benefit of deeper research or more rigorous thinking.

If we're wrong in any of these assumptions, the outcomes of our resulting actions might be, for example, relatively benign (“Surely, the line for lunch at the deli won't be too long”), cause some moderate harm (“No problem, I've got enough gas to get home”) or be near fatal (“I'm certain our wedding anniversary is next week, not today).

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