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Establishing a Web Presence After a Merger

When the law firms of Edwards Angell Palmer & Dodge LLP and Wildman Harrold Allen & Dixon LLP merged in 2011, marketing efforts, specifically the online and digital Web presence, were quickly devoted to achieving a cohesive "one voice, one brand, one solution" approach.

34 minute read September 01, 2014 at 01:48 PM
By
Gina Carriuolo And Jennifer O'Leary Cathell
Establishing a Web Presence After a Merger

Merger activities typically disrupt “business as usual” and result in more questions than answers.

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