Imagine that your firm has just appointed you the Professional Development Partner, and you have been told that business development training for partners is the top priority. The next day, responding to your urgent request, the Professional Development Director gives you websites and brochures for 10 business development training consultants.
<i>Professional Development</i>: Training Effectiveness
The best training programs produce desired behavior change in lawyers. If they were not comfortable with asking for new work before, now they are. If they never created a business development plan and followed it, now most of them will.
By
David CruickshankThis premium content is locked for Marketing the Law Firm subscribers only
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