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Marketing Tech: Maximize Your Content Marketing Efforts

By Melanie Trudeau

Keeping up with the demands of a law firm content marketing strategy is almost as challenging as running a marathon. Many law firms find they are highly motivated at the start, but run out of steam after a few months. All of those authors who promised to write blogs and share content on their LinkedIn profiles suddenly find themselves bogged down with day-to-day work. After all, consistent content creation, like writing a blog, takes time and resources away from billable client work.

But what if you could get more mileage from your content? What if that blog post could also become an e-book and a speaking submission? What if everyone at your firm shared your recent blog post on their LinkedIn profiles? Instead of reaching just your 418 connections, your has blog reached 9,265 connections.

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