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Media & Communications: How to Get a Return on Your PR Investment
You've probably heard it said that “life is a journey, not a destination.” The source of this wisdom isn't clear. Some attribute it to Ralph Waldo Emerson, although the Transcendentalist poet does not seem to have used the precise phrase in any of his works.
We can say for certain that by 1993, Steven Tyler and Richie Supa had written it into the lyrics of the Aerosmith tune, “Amazing.” Whatever the origin, most agree on the sentiment ' that when it comes to getting the most out of life, it's wise to savor the moment in front of us rather than anticipating whatever distant goal we are pointing toward. It truly is a beautiful thought.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.