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Strategic Content Management to Maximize Net Revenue

By Jeff Catanzaro and Robin Snasdell
November 30, 2014

Do any of these situations sound familiar?

1. Your firm or company aggressively markets your products or services at the best price and your procurement group strives to get the best terms and deals from your suppliers, but somehow the organization never seems to take full advantage of the very benefits they negotiated ' renewal opportunities slip and discounts are missed.

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