When we hear business development-oriented lawyers talk about all the wondrous things evolving social media technology can do to their (or their firm's) market visibility and reach, we're reminded of the story of the backwoods recluse who wins a new automatic dishwasher in a contest.
<b><i>At the Intersection:</i></b> Making Your Net Work
Those who gauge networking success by the sheer number of contacts they can cultivate digitally need to get this through their heads: You are not "networked" unless you make your net work, which is to say, unless you work your net.
By
Pamela WoldowThis premium content is locked for LawJournalNewsletters subscribers only
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