Why Social Media Should Not Be Ignored

At the annual Equipment Leasing and Finance Association's (ELFA) Convention this past October, the social media panel discussion was surprisingly well attended. Such interest was unexpected because there are many industry executives who still don't see the value of including social media in their business communications mix. But, they should not ignore it, and this article will explain why.

10 minute read January 31, 2015 at 11:00 PM
By
Susan Carol, Darron Markwood And Byron Saintsing
Why Social Media Should Not Be Ignored

At the annual Equipment Leasing and Finance Association's (ELFA) Convention this past October, our social media panel discussion was surprisingly well attended. Such interest was unexpected because there are many industry executives who still don't see the value of including social media in their business communications mix.

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