Kubota. Marlboro. Red Bull. Caterpillar. What do they have in common? They're brands and trademarks that have been decisively successful in using the U.S. International Trade Commission (ITC) to combat parallel imports: that is, grey market goods.
Battling Grey Goods? Advantages of ITC Now Writ in Black and White
Customers in the United States often pay more for valued branded goods than buyers of the same goods in less well-developed economies. Higher prices here in the U.S. in turn support profits and shareholder value for manufacturers of branded goods, and strengthen domestic industry.Yet this pricing disparity for the same products in different markets creates an incentive for the so-called grey market.
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