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<i>Social Media Scene:</i> Identifying the Utility of Social Networks

You've heard it a thousand times: You need to market yourself and your firm on social media. And it's true, you do, but maybe not for the reasons you think, and maybe not on the networks that self-proclaimed "experts" tell you to be active on.

15 minute read May 02, 2015 at 12:00 AM
By
Stephan Hovnanian
<i>Social Media Scene:</i> Identifying the Utility of Social Networks

You've heard it a thousand times: You need to market yourself and your firm on social media. And it's true, you do, but maybe not for the reasons you think, and maybe not on the networks that self-proclaimed “experts” tell you to be active on.

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