Programmer/Distributor Cable TV Bundle Deals In the Era of Digital Content Delivery Alternatives

As technological advancements force most of the entertainment industry to evolve or become extinct, the traditional cable TV bundle continues virtually intact. Yet, according to a 2014 Nielsen report, while the average U.S. television-watching home receives 189 channels, TV watchers consistently tune in to just 17. And a steady stream of customers has cut the cable cord altogether in favor of accessing content from alternative sources.

10 minute read August 01, 2015 at 11:57 AM
By
David L. Yohai And Theodore E. Tsekerides
Programmer/Distributor Cable TV Bundle Deals In the Era of Digital Content Delivery Alternatives

The digital revolution has invaded all things media: Music stores gave way to digital downloads and now audio streaming; video rental shops have all but disappeared; and subscription video-on-demand streaming services have exploded.

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