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<b><i>The Voice of the Client:</i></b> Speak Up to Boost Your Marketing Profile
Over the last 15 years, my colleagues and I have coached nearly 1,000 attorneys to improve their performance in business development and client retention. We always begin the process by surveying the participants to determine their business development “persona” and to identify specific challenges they may have. We also ask what they would like to learn and which area of business development particularly appeals to them.
One of the most frequent responses is frustration about making better use of a speaking engagement. Typically, attorneys have commented, “I have given many speeches but haven't generated any business. What am I doing wrong?”
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Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
Risks of “Baseball Arbitration” in Resolving Real Estate Disputes
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