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<b><i>Business of Branding:</i></b> Creating a Client-Centric Brand'

By Cindy Sharp
September 02, 2015

Professional legal marketers are by and large responsible for the creative and labor-intensive effort involved in developing a strong law firm brand. After all, a brand does not develop by chance, but rather is strategically planned, crafted and communicated.

Shaping an Attorney's Unique Brand

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