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<b><i>Media & Communications:</i></b> Lawyers: Stop Hatin' on Marketing

By Dan Lear
October 02, 2015

Most lawyers don't like or understand marketing. This distaste is understandable. Bad marketing is both unnerving and potentially professionally unethical. But another reason lawyers don't like it that that they think it has no use other than to try to convince people to part with their money. This idea completely false. And it needs to be

Why Marketing?

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