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<b><i>Media & Communications:</i></b> The Art of PR

By Kathy O'Brien
November 30, 2015

Love him or hate him, there is no question that Donald Trump is in for the long haul. Since he announced he was running for president of the United States, he has received wall-to-wall news coverage almost every single day from every form of media ' broadcast, print, online and even “fake news” programs like The Daily Show, Last Week Tonight with John Oliver, and others.

Even though there is just about 11 months to go before the election, Trump doesn't show any signs of stopping, and the media continues to follow in his wake. When it comes to PR, Trump has made a lot of missteps, to be sure, but ' shockingly ' there may be a few nuggets of wisdom in his take-no-prisoners PR approach.

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