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<b><i>Leadership:</i></b> Accelerate New Business Now

By Allan Colman
February 29, 2016

Acceleration is about generating and making new business successful in less time. In order to enter the “accelerator zone,” one must first understand what happens when you are not in the “accelerator zone.”

Chances are that you:

  • Put growth before value;
  • Don't know what you stand for;
  • Have a strategic plan that is gathering dust;
  • Aren't sure how to create a commitment-based culture;
  • Don't have a core story;
  • Have not deployed all the marketing tools available;
  • Have undervalued the sales process; and
  • Haven't modified or eliminated outdated policies.

Sound familiar? Where does your law firm fall in addressing these? Does firm management highlight such issues? Is firm “leadership” capable of major refinement? Would they even understand the value of moving their firm into an “accelerator zone”?

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