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Uncertainty Reigns Over Ownership Of Social Media Content

When a social media account is created, who owns the resultant content? When a business cultivates Facebook "likes" in order to expand its marketing reach and effectiveness, who controls the outpouring of support for the company?

8 minute read February 29, 2016 at 11:00 PM
By
Jeffrey N. Rosenthal and Harrison M. Brown
Uncertainty Reigns Over Ownership Of Social Media Content

When a social media account is created, who owns the resultant content? When a business cultivates Facebook “likes” in order to expand its marketing reach and effectiveness, who controls the outpouring of support for the company?

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