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<b><i>Online Extra:</b></i> Separating Truth from Lies: Website Tips for Small and Mid-Sized Firms

By Zach Warren

A Google search for 'personal injury firms Philadelphia' brings up about 541,000. Now, naturally, there aren't that many personal injury firms in the country, let alone the Philadelphia region, but that's still a ton of clutter for a small or mid-sized firm to try and sort through to be known to the general public.

Fortunately, there are some easy ways to stand out, said the experts at the 'Truth and Lies of the Internet for Lawyers' panel at ABA Tech Show 2016 in Chicago. The panel featured Jennifer Ellis, an ethics attorney with Lowenthal & Abrams in Philadelphia; Conrad Saam, founder of Mockingbird Marketing; and Gyi Tsakalakis, founder of marketing company AttorneySync.

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