Online Discount Pricing Policies Face Increasing Scrutiny

Consumers, particularly online shoppers, are constantly looking for a discount. Given that "nobody pays retail anymore," online retailers are facing increased challenges when comparing their own discounted prices to original or suggested retail prices. As a result, retailers are being accused with greater frequency of exaggerating discounts in comparison to inflated original prices.

15 minute read July 01, 2016 at 12:08 PM
By
Andrew B. Lustigman and Scott A. Shaffer
Online Discount Pricing Policies Face Increasing Scrutiny

Consumers, particularly online shoppers, are constantly looking for a discount. Given that “nobody pays retail anymore,” online retailers are facing increased challenges when comparing their own discounted prices to original or suggested retail prices.

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