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<b><i>Voice of the Client:</i></b> Not If, But When Your Fortune 500 Client Goes Out of Business

When lawyers and marketers think about losing clients, they think primarily of being displaced by another law firm or, these days, by technology, in-sourcing, or an alternative service provider ' or even having the relationship partner take the client with her to another firm. But what if that big client was no longer buying from anyone?

6 minute read October 01, 2016 at 12:00 AM
By
Mike O'Horo
<b><i>Voice of the Client:</i></b> Not If, But When Your Fortune 500 Client Goes Out of Business

Well, now, there's a radical notion, eh? Were you inclined to reject it out of hand as mere headline click-bait? Or, did it prompt you to consider that big client, from whom you receive most of your origination credit and your firm accrues so many billable hours?

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