FTC Tells Paid 'Influencers' to Disclose When Instagram Posts Are #Ads

The consumer agency has taken the view that advertisement — without proper disclosures — can mislead consumers. The agency has previously put the burden of ensuring proper disclosure on the brands. On April 19, the FTC turned its attention downstream to the "influencers" themselves.

12 minute read May 02, 2017 at 12:04 AM
By
C. Ryan Barber
FTC Tells Paid 'Influencers' to Disclose When Instagram Posts Are #Ads

In the digital age, the Federal Trade Commission (FTC) is keeping tabs on the growing trend of brands hiring so-called “influencers” — athletes, celebrities and others with large followings — to promote their products on social media.

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