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The Disney Princess Palace Pets app allows children to play with, bathe and accessorize about 10 different virtual pets. Sounds innocent enough.
But according to a new lawsuit, The Walt Disney Co. and its software partners are illegally using the app — and dozens of others aimed at kids — to track the online activity of youngsters to serve them targeted ads. Disney and three software companies were hit with a class action complaint last month claiming Princess Palace Pets violates a federal law designed to protect children's privacy while online.
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