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Are Law Firms Charging Less or Just Making Less?
One potential response to what Richard Susskind calls the “more-for-less challenge” facing the legal industry is for law firms to “simply charge less.” See, “Should Law Firms Charge Less or Differently?,” American Lawyer.
In a market where clients are struggling to deliver more legal services for less cost (the challenge), Susskind says a law firm may be tempted to undercut its competition on price in hopes of winning more work.
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