Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
An increasing number of the world’s largest law firms are conducting business at such a scale that having a dedicated, full-time client service or experience officer adds significant value to the firms and their clients.
In recent years, there has been significant growth in the number of dedicated “Chief Client Service Officer” (CCSO)-related positions within leading law firms. To date, approximately 35 of the top 500 law firms have a full-time, in-house, dedicated CCSO professional. (Most major law firms have had full-time, in-house marketing and business development (MBD) department staff in place for years. Part of their responsibilities may be client service, but MBD staff usually have many other demands on their time and are not 100% dedicated to the client service/experience role. For example, the main focus of many traditional law firm Chief Client Development Officers and Chief Marketing & Business Development Officers (CMBDOs) is to manage all marketing efforts, identify and coordinate leads, assist with (and sometimes directly participate in) RFPs, work with lawyers to help develop proposal strategies and development plans, and monitor and manage new client development (to ensure that multiple lawyers are not going after the same client in a disjointed manner)).
Continue reading by getting
started with a subscription.
CLE Shouldn’t Be the Only Mandatory Training for Attorneys
By Sharon Meit Abrahams
Each stage of an attorney’s career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.
Putting a Face (and a Voice) to Your Brand
By Jennifer Marsnik
Tips for Preparing a Spokesperson
An organization’s brand is among its most valuable assets. Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management. To that end, it’s helpful to establish a spokesperson for media outreach, interviews and more.
Leveraging Law Firm KPIs for Success
By Peter Oliva
Measurement is an essential management tool for law firms to monitor performance, manage resources, and highlight areas that need improvement. Utilizing Key Performance Indicators (KPIs) in a law firm is crucial for evaluating performance, profitability, client satisfaction, and overall success.
It’s Not Business Development Or Marketing. It’s Business Development And Marketing
By Meg Pritchard
The common denominator between business development and marketing is the lawyers, who have to be savvy users of both the marketing and business development functions of their firms