How do you communicate when you know the harm before you know its cause? For law firms, it comes up both when advising a client and when explaining an incident of their own.
October 01, 2026Valerie Chan and Amy Juers
The future of law firm marketing is an integrated team of AI, experts and managed services.
October 01, 2026Julie BarhoffAs a law firm marketing and PR leader, you answer to partners who want to know how PR helps win matters and deepen client relationships ahead of competing firms. Today, firm leadership wants to know how that visibility turns into new matters, panel appointments, and revenue opportunities with the clients they care about most.
October 01, 2026Nicolle MartinWhat actually moves a lawyer forward is a series of realizations that, stacked one on top of the other, let them create tremendous value.
October 01, 2026Eduardo PaizA boutique firm’s PR issue is usually one of specificity and trust. You’re not trying to be known for everything — you’re trying to be known, deeply and credibly, for the three or four things you’re actually excellent at. That’s a fundamentally different PR strategy than “get our name in the paper.”
October 01, 2026Elizabeth LampertWell-written, relevant conference recaps help you build your standing with people who might one day become clients, while educating the clients you already have and deepening your relationship with them.
October 01, 2026Wayne PollockThis article provides the best practices that have held up across three decades, the four facts that explain why they work, and the few things that genuinely are different now.
September 01, 2026Julie SavarinoMany firms still involve marketing only after key AI decisions have been made, when leadership needs a press release, website copy or new language for an RFP. By then, the CMO isn’t shaping the firm’s AI strategy; they are narrating it. That’s a missed business opportunity, and the window is closing fast.
September 01, 2026Jennifer Simpson Carr and Maria AronsonA partner asking for a deck is not asking for a deck. They are trying to solve a problem they may not have articulated, sometimes not even to themselves. Your job is not to fill their hands. It is to help them win. Those are different objectives, and confusing them is why so much pitch output is generic, forgettable and ignored.
September 01, 2026Mike MellorLaw firms often think of brand messaging as the language on the current website or in the latest pitch deck. Prospective clients, recruits, journalists, search engines and AI systems don’t see such neat boundaries. They see what’s available. Your newest message is always competing with your oldest accessible content.
September 01, 2026Cindy Kremer Moen
