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Features
As law firms race to modernize, the differentiator won't be access to AI, but how leadership guides its adoption. A new era demands a human-driven approach: one that can articulate vision, lead through change, reshape culture and reengage people.
Features
For legal marketers LinkedIn remains a valuable social media platform in the toolbox. And despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more central.
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A crisis can greatly threaten an organization's reputation and operational stability. Whether a major product failure, cyberattack, or public health scandal, how a company reacts can define its future. Recent crises involving industry giants underscore the need for a coordinated response that integrates both legal and public relations expertise.
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The more we become commodities — and most legal marketers are happy to assist in this process — then the less we can charge our clients, the less we can match up with the right clients, and the easier we are to be replaced by AI. The old tricks that fooled Google will soon stop working.
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Over the past six to 12 months, the way people consume, interact with and trust media has undergone a dramatic transformation. From shrinking newsrooms and skyrocketing social media use to the rise of “newsfluencers,” the world of media relations is no longer what it was even a year ago. For law firms, this changing environment presents a critical choice to either adapt or get left behind.
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By partnering with the firm’s professional development or talent team, marketing and communications professionals can provide cost-effective in-house training on nonlegal skills that are critical to a lawyer’s success in today’s client-driven market.
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As AI continues its rapid march through the legal industry, law firms are facing a new kind of strategic imperative. No longer is the question whether to use AI — but rather how to do so responsibly, effectively and competitively.
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The off-site is out and the on-site is in. As workplaces continue to push engagement through employee engagement events companies are turning inward — quite literally — hosting more events in the workplace than ever. The workplace has become the new off-sites, offering curated, purposeful moments of connection within a company’s own four walls.
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Firms that continue to treat proposal generation as a formatting exercise will find themselves outpaced by competitors who understand its role in business development. The shift isn’t just technical — it’s cultural. It requires firms to prioritize enablement over improvisation, strategy over scrambling.
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Stories have always been at the heart of how humans connect, influence decisions, and foster change. For law firms, where reputation, trust and authority are paramount, storytelling is not just a marketing buzzword and it’s a proven tactic to differentiate your brand, win new clients, and nurture long-term relationships in an increasingly competitive marketplace.