Features
“Shadow AI”: The Hidden AI You Already Have
Many law firm leaders insist that artificial intelligence has no place in their businesses; however, common applications employed daily may be using AI without them knowing. This phenomenon, often referred to as “shadow AI,” highlights a growing risk for firms that have yet to develop comprehensive governance strategies for artificial intelligence.
Features
New Networking Resolution In 2026: Build Connection Without the Stress
For lawyers, networking is still one of the most dependable and effective ways to generate new business and build a steady pipeline of referrals. The encouraging news is that networking confidence is a skill that improves with preparation, awareness and practice. Below are strategies to help you feel more relaxed, prepared, and authentic at networking functions in 2026.
Features
Trust, Focus and Impact: Marketing & PR Predictions for 2026
Success in 2026 will belong to brands that combine human judgment with AI capability, communicate with discipline and focus, and treat trust as a measurable business asset, not a marketing byproduct.
Features
Build Networking Connections In 2026 Without the Stress
For lawyers, networking is still one of the most dependable and effective ways to generate new business and build a steady pipeline of referrals. Yet many attorneys feel uneasy or self-conscious when walking into a room full of unfamiliar faces. The encouraging news is that networking confidence is a skill that improves with preparation, awareness and practice.
Features
The Lawyers’ Guide to Writing Articles for Google’s AI Overview
Google’s AI Overview creates a strategic opportunity for attorneys who can leverage their knowledge and experience into a decent article. This opportunity to attract more visibility, link a law firm’s blog, and drive readers to a firm’s website in Google AI Overview is our focus in this article.
Features
The Go-to-Market Plan Is a Powerful Tool to Add to 2026 Bus Dev Plans
Forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan. For law firms, a GTM plan helps align lawyers, marketing and business development professionals, and firm leaders around clear objectives, research-informed opportunities and measurable outcomes.
Features
Digital Visibility: An Important Measure of Competitiveness
A recent 9Sail study offers a unique, more scientific and tactically valuable comparative perspective to the traditional ranking of firms by revenue — and how those ranking influence brand and digital value as well as impact the actions of clients or others.
Features
Questions Every Law Firm Business Development Leader Should Be Asking
In a legal marketplace transformed by technology, heightened client expectations, and fierce competition, law firm leaders must approach strategy with rigor and clarity. The following questions, accompanied by relevant statistics and explanations, offer a focused guide for uncovering opportunity and driving sustainable growth.
Features
5 Takeaways from INBOUND 2025: The New Frontiers of Digital Marketing
This autumn, convened thought leaders and practitioners from across the digital marketing world to examine and, in many ways, reimagine the evolving relationship between brands, technology and their audiences.
Features
How to Get Published and Why It Matters
In an increasingly competitive legal landscape, publishing high-quality articles is one of the most effective ways for attorneys to demonstrate subject-matter expertise, attract clients, and strengthen professional credibility.
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