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“Shadow AI”: The Hidden AI You Already Have Image

“Shadow AI”: The Hidden AI You Already Have

Robert Padilla

Many law firm leaders insist that artificial intelligence has no place in their businesses; however, common applications employed daily may be using AI without them knowing. This phenomenon, often referred to as “shadow AI,” highlights a growing risk for firms that have yet to develop comprehensive governance strategies for artificial intelligence.

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New Networking Resolution In 2026: Build Connection Without the Stress Image

New Networking Resolution In 2026: Build Connection Without the Stress

Sharon Meit Abrahams

For lawyers, networking is still one of the most dependable and effective ways to generate new business and build a steady pipeline of referrals. The encouraging news is that networking confidence is a skill that improves with preparation, awareness and practice. Below are strategies to help you feel more relaxed, prepared, and authentic at networking functions in 2026.

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Trust, Focus and Impact: Marketing & PR Predictions for 2026 Image

Trust, Focus and Impact: Marketing & PR Predictions for 2026

Amy Juers & Mary Obregon & Nicolle Martin & Cindy Kremer Moen & Jennifer Marsnik & Vicki LaBrosse & Tanya Amyote

Success in 2026 will belong to brands that combine human judgment with AI capability, communicate with discipline and focus, and treat trust as a measurable business asset, not a marketing byproduct.

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Build Networking Connections In 2026 Without the Stress Image

Build Networking Connections In 2026 Without the Stress

Sharon Meit Abrahams

For lawyers, networking is still one of the most dependable and effective ways to generate new business and build a steady pipeline of referrals. Yet many attorneys feel uneasy or self-conscious when walking into a room full of unfamiliar faces. The encouraging news is that networking confidence is a skill that improves with preparation, awareness and practice.

Features

The Lawyers’ Guide to Writing Articles for Google’s AI Overview Image

The Lawyers’ Guide to Writing Articles for Google’s AI Overview

Ada Kase & Vivian Hood

Google’s AI Overview creates a strategic opportunity for attorneys who can leverage their knowledge and experience into a decent article. This opportunity to attract more visibility, link a law firm’s blog, and drive readers to a firm’s website in Google AI Overview is our focus in this article.

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The Go-to-Market Plan Is a Powerful Tool to Add to 2026 Bus Dev Plans Image

The Go-to-Market Plan Is a Powerful Tool to Add to 2026 Bus Dev Plans

Meg Pritchard

Forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan. For law firms, a GTM plan helps align lawyers, marketing and business development professionals, and firm leaders around clear objectives, research-informed opportunities and measurable outcomes.

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Digital Visibility: An Important Measure of Competitiveness Image

Digital Visibility: An Important Measure of Competitiveness

Beth Huffman & Dave Poston

A recent 9Sail study offers a unique, more scientific and tactically valuable comparative perspective to the traditional ranking of firms by revenue — and how those ranking influence brand and digital value as well as impact the actions of clients or others.

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Questions Every Law Firm Business Development Leader Should Be Asking Image

Questions Every Law Firm Business Development Leader Should Be Asking

Mike Mellor

In a legal marketplace transformed by technology, heightened client expectations, and fierce competition, law firm leaders must approach strategy with rigor and clarity. The following questions, accompanied by relevant statistics and explanations, offer a focused guide for uncovering opportunity and driving sustainable growth.

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5 Takeaways from INBOUND 2025: The New Frontiers of Digital Marketing Image

5 Takeaways from INBOUND 2025: The New Frontiers of Digital Marketing

Cindy Kremer Moen

This autumn, convened thought leaders and practitioners from across the digital marketing world to examine and, in many ways, reimagine the evolving relationship between brands, technology and their audiences.

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How to Get Published and Why It Matters Image

How to Get Published and Why It Matters

Sharon Meit Abrahams

In an increasingly competitive legal landscape, publishing high-quality articles is one of the most effective ways for attorneys to demonstrate subject-matter expertise, attract clients, and strengthen professional credibility.

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