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Email was first introduced into the workplace more than 30 years ago — and the platform quickly became the de facto way for colleagues to communicate and share data, documents, and information among one another. With the mass adoption of smartphones and devices, email is one of the easiest and quickest ways to communicate.
Specifically, in the legal community, professionals have embraced the tool — coming in directly behind healthcare as the industry that leverages email the most for sending and sharing information. However, as increasing concerns and regulations around data security continue to evolve, the future of digital communication via email may not meet the more stringent requirements.
Trust, in the legal industry, has become the foundation between maintaining relationships between lawyers and their clients. But, with the increase of cyber hacks, phishing, and mistakes — such as accidentally sending information to the wrong person — the conveniences of email are putting the most sensitive data, and client confidentiality at risk.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.