On the Same Page: Blockchain for the Advertising Industry

While inflated expectations abound, the advertising industry is emerging as one of the more immediate, substantive and compelling use cases for blockchain technology.

12 minute read March 01, 2019 at 01:24 AM

Laura Jehl, Robert Musiala, Linda Goldstein, Fernando Bohorquez and

Amy Mudge

On the Same Page: Blockchain for the Advertising Industry

There is a lot of excitement — and a lot of hype — around blockchain, the emerging technology that helped launch Bitcoin and that is now being touted as a potential solution to a myriad of business challenges across a wide spectrum of industries.

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