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Why Should Law Firm CMOs Care About Social Responsibility and Sustainability?
In mid-2015, as the CMO of a global actuarial consulting firm, I noticed increasing interest in our firm's social responsibility and sustainability efforts from our clients — mostly global and multinational insurers and financial institutions. The questions were detailed and specific. Initially, we responded with the typical, catch-all responses: “Many of our offices participate in/donate to/volunteer for/recycle, etc.”
Our answers were vague simply because we believed that these questions were mostly aimed at our clients' other suppliers — certainly not us, their trusted advisers. We were very wrong.
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