What's Your Trademark Worth? Determining the Value of Trademarks For Collateral, Sale or Licensing

This article explores the options available to a client to value its trademarks during a financial crisis, to ensure one of the most valuable assets it owns can continue to work for the company and see it through the lean times.

10 minute readSeptember 01, 2020 at 12:09 AM
By
Stacey C. Kalamaras
Henry Kaskov
What's Your Trademark Worth? Determining the Value of Trademarks For Collateral, Sale or Licensing

We all know that trademarks are valuable business assets and that's why we, as intellectual property counsel, go to such great lengths to register and protect our client's trademarks. What

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