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Additional Perspective on Dr. Seuss/Star Trek Ruling
The copyright dispute over a Dr. Seuss/Star Trek mashup divided industries and intellectual property scholars, but it didn't trouble the U.S. Court of Appeals for the Ninth Circuit at all. Instead, the court resoundingly rejected the fair use defense of the writers and publisher who placed Star Trek characters in the setting of Dr. Seuss's best-selling book Oh, the Places You'll Go! and called it Oh, the Places You'll Boldly Go!
Ninth Circuit Judge M. Margaret McKeown acknowledged in Dr. Seuss Enterprises L.P. v. ComicMix LLC, 983 F.3d 443 (2020) that "fair use analysis can be elusive to the point of 'approaching the metaphysics of the law.'" But, she wrote, "Not so in this case."
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.