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The numbers are often ugly. The competition is fierce … and resources are stretched drum tight. This is the reality of a modern legal marketer and not much rosier on the law firm business development side. A recent business development-focused survey produced by LexisNexis found that marketing and business development were the hardest-hit elements of law firm business. With that being said, differentiation occurred when comparing high growth/ high performing firms with no-growth firms. High-growth firms are projecting growth of 38% in business development spend in 2021/21, compared to 15% projections, while their no-growth counterparts are looking at just 10% spend increases.
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AI Needs Its ‘Come the Jesus’ Moment
By Steve Salkin and Brett Burney
It’s time to stop the hype, stop talking up AI as if it’s the next best thing since sliced bread and prove that it’s a useful tool and technology that can actually be used in the actual practice of law.
U.S. Regulators Lift the Curtain on Data Practices with Assessment, Reporting and Audit Requirements
By Alan Friel, David Manek, Sasha Kiosse, David Farber and Colleen M. Yushchak
The assessment and audit requirements of the new generation of state data protection laws will force U.S. companies to move beyond mere window dressing and instead require them to develop fulsome data protection programs.
Artificial Intelligence Redefines Our Defense Against Cyber Threats
By Roy Hadley
The cybersecurity landscape is on the brink of a transformative shift, with predictive analytics and behavioral analysis leading the charge for more resilient and adaptive defenses.
Deep Fake of CFO on Videocall Used to Defraud Company of $25M
By Scott Warren
It appears that hackers are using AI to sift large digital data to identify more convincing approaches for their scams as well as weaknesses in weaknesses in software coding or network security.