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According to social media and the news, we are on the precipice of an Artificial Intelligence (AI) takeover; that Robolawyers are not just coming, they are here. There is a deluge of stories about the game-changing impact of generative AI platforms like ChatGPT, DALL-E 2 and Lensa on the world at large.
But one thing that many of the doom-and-gloomers miss is that the AI revolution makes the lawyer or human in the driver's seat more important, not less.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.