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Marketing the Law FirmFeaturesLaw Firm Management

ChatGPT or Me?

By Susan Freeman
April 01, 2023

It's still relatively early in 2023, and already significant innovations are being implemented. Since November 2022, when ChatGPT became available for free public testing, the ChatGPT chatbot has caused quite a commotion. ChatGPT, an acronym for "Generative Pre-trained Transformer," is a chatbot designed to sound as human-like as feasible. It generates real-time responses on a wide variety of topics based on vast quantities of written data. Responses to customer requests, virtual assistants, chatbots, and content generation are the most apparent applications. However, ChatGPT is capable of so much more.

What Does Law Firm Marketing Look Like Today?

Law firm marketing today refers to the process of promoting and advertising a law firm's services to potential clients to attract new business and to existing clients to expand current client relationships. The goal of law firm marketing is to build the firm's brand, increase its visibility, attract new clients, and grow the firm's book of business. Effective law firm marketing strategies can help law firms differentiate themselves from competitors and establish themselves as trusted advisors in their individual practice areas.

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