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It's still relatively early in 2023, and already significant innovations are being implemented. Since November 2022, when ChatGPT became available for free public testing, the ChatGPT chatbot has caused quite a commotion. ChatGPT, an acronym for "Generative Pre-trained Transformer," is a chatbot designed to sound as human-like as feasible. It generates real-time responses on a wide variety of topics based on vast quantities of written data. Responses to customer requests, virtual assistants, chatbots, and content generation are the most apparent applications. However, ChatGPT is capable of so much more.
Law firm marketing today refers to the process of promoting and advertising a law firm's services to potential clients to attract new business and to existing clients to expand current client relationships. The goal of law firm marketing is to build the firm's brand, increase its visibility, attract new clients, and grow the firm's book of business. Effective law firm marketing strategies can help law firms differentiate themselves from competitors and establish themselves as trusted advisors in their individual practice areas.
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On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.