Trademarks involving words or elements common in an industry are generally the most challenging trademarks to protect and enforce. This can be especially true in the fashion industry, where common features such as colors, designs, style, and patterns often play a crucial role in conveying brand identity and exclusivity.
Adidas Stripe Design Battle Reveals Intricacies of Trademarks In the Fashion World
Although the bitter legal battle between Adidas and Thom Browne is far from over on either side of the pond, the case illustrates the challenges of ensuring trademark protection for simple and widely employed design elements.
By
Nicole D. Galli, Laura Talley Geyer and Alexa Elder
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