A Playbook for CRM Adoption

Here's the playbook for disruption: Take attorneys out of the equation. Stop building CRM that succeeds or fails on their shoulders. We need to shift the focus and, instead, build the technology from the ground up for the professionals who actually use it: marketing and business development.

5 minute read June 01, 2024 at 12:17 AM
By
Kiara Hughes
A Playbook for CRM Adoption

The Challenge of Traditional CRM

According to the 2023 Thomson Reuters Marketing Partner Forum Survey, of all the tools in the marketing mix, CRM (customer relationship management software) was considered one of the two "least effective."

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