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The rise of generative artificial intelligence (AI) in the legal field marks a significant shift that is set to reshape how legal professionals work. While it won't make lawyers obsolete, it is already revolutionizing certain aspects of the legal practice, especially by automating tasks typically handled by legal assistants. Moreover, it holds the potential to overhaul even more complex tasks. The legal industry will inevitably evolve, whether lawyers choose to adapt or not.
Ethical dilemmas have surfaced alongside these technological advancements. Sometimes, these issues stem from negligence or a lack of familiarity with the technology. Instances include lawyers submitting documents with erroneous references, known as AI-generated hallucinations, or over-relying on AI-generated content without proper verification. And this is just the start.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.