FTC to Investigate Use of 'Surveillance Pricing'

The FTC describes "surveillance pricing" as a "new frontier" made possible by advances in artificial intelligence and machine learning. The agency says it wants to learn how surveillance pricing affects privacy, competition and consumer protection.

4 minute read August 01, 2024 at 01:15 AM
By
Maria Dinzeo and Chris O'Malley
FTC to Investigate Use of 'Surveillance Pricing'

The Federal Trade Commission said on July 23 that it is investigating a little-known ecosystem of middlemen, including corporate giants Accenture, JPMorgan Chase & Co., Mastercard and McKinsey & Co., to explore how it helps clients set different prices for different consumers based on browsing histories, past purchases, credit histories and other personal information.

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