From Pixel Stuffing to Bots: Avoiding Ad Fraud In Class Notice

Class action notice programs in the settlement context are not immune from fraud. Class counsel has a fiduciary duty to protect the best interests of the class, therefore protecting notice programs and the effectiveness of a digital advertising campaign is critical.

8 minute read September 01, 2024 at 12:08 AM
By
Cecily Uhlfelder and Robert DeWitte
From Pixel Stuffing to Bots: Avoiding Ad Fraud In Class Notice

Fraud accounts for 22% of yearly digital advertising expenditures, according to Juniper Research, resulting in losses of up to $84 billion for advertisers annually. Notice programs in the settlement context are not immune from this danger.

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