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Beyond Bordeaux’s Bankruptcy: A Lesson In Adapting to the Evolving Sports Media Landscape

Word that the historic French franchise Girondins de Bordeaux filed for bankruptcy recently rocked European football. But one force in particular poses an even broader threat to the sustainability of the elite level of French soccer than relegation: media rights.

6 minute read December 01, 2024 at 01:11 AM
By
Jeffrey Schlerf
Beyond Bordeaux’s Bankruptcy: A Lesson In Adapting to the Evolving Sports Media Landscape

By Jeffrey Schlerf

Word that the historic French franchise Girondins de Bordeaux filed for bankruptcy recently rocked European football. Bordeaux, which began in the early 1880s as a sports club, previously competed in the first tier Ligue 1, winning six titles.

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