Plaintiff’s lawyers struggling to find another nuisance suit cash grab in a desert of privacy laws without a private right of action appear to have found their oasis.
A new wave of class action lawsuits has emerged in Arizona, targeting companies for their use of email tracking pixels.
A New Privacy Nuisance Suit Wave Gathers Strength In Arizona
Plaintiff’s lawyers struggling to find another nuisance suit cash grab in a desert of privacy laws without a private right of action appear to have found their oasis. Like a hiker desperate for water in the Valley of the Sun, plaintiff’s firms are desperately trying to tie a little-known state law to common email tracking pixel technologies. With the potential for class-action litigation and significant financial exposure, companies relying on these technologies must reassess their risk.
By
Tyler Thompson
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