“Consumers must be able to rely on the same conditions for protection [whether] they buy online or in the shop in their street. To further protect them in the digital age, our laws must evolve as swiftly as the technology we use.”
Recognizing and Combatting Online ‘Dark Patterns’
As online platforms become more sophisticated, so do the tactics designed to manipulate user behavior. Among these, “dark patterns” have emerged as a particularly concerning phenomenon. This article explores the different types of dark patterns prevalent online, examines how they affect consumers and businesses, and analyzes the legal frameworks emerging to combat these practices in Connecticut the EU.
By
Peter Brown
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