It is well-established that, in general, for a trademark owner to have standing to assert rights in a mark in the United States, the mark must be in use in
TTAB Allows for Non-User to Oppose Trademark for Reputational Injury
In a recent case, although finding no standing in the case in front of it, a federal court noted that it was, however, possible that a nonuser could demonstrate entitlement to cancel or oppose by establishing either lost sales in the United States or reputational injury in the United States under the Lanham Act.

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