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Every law firm needs to find new clients. If you watch TV, you see law firm ads all the time. Drive along the highway through a metro area and you see billboards. The object is to build name recognition. When someone needs a lawyer, what is the first name that will come to mind?
You might have a problem with that approach. You feel it is too “in your face.” The firms tend to sound alike. The law is a complex field. Everyone does not do the same thing. You still need to bring in new clients. What are some “soft touch” strategies that might be more comfortable?
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Bryce Sanders is president of Perceptive Business Solutions Inc. He provides HNW client acquisition training for the financial services industry. His book, “Captivating the Wealthy Investor” is available on Amazon.
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