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For a long time, law firms considered public relations and marketing for law firms — if at all — to bring only “soft benefits” to business development. Consultants would talk about “word-of-mouth,” “raising one’s profile,” and “touchpoints” to justify the costs involved with either in-house or outsourced staff focused solely on securing placements in publications, spots on panels, or broadcast interviews.
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By Rudhir Krishtel
This article addresses why difficult conversations are especially challenging in the legal environment, the value of having them, and offers a framework with a few extremely valuable tools for navigating these sticky situations to engage in these dialogues more directly and effectively.
By Melissa “Rogo” Rogozinski and Steve Salkin
As technology continues to advance at an unprecedented pace, legal practitioners are presented with both challenges and opportunities to harness the power of AI in their practices. This article lays out a general roadmap for success in modern legal firms through the strategic incorporation of AI technologies.
By Amie Santos
How effective operational impact and change led by diversity professionals can benefit all members of the workplace.
By Elizbeth Lampert and Lara Cupit
By tapping into the potential of written content, you can effectively attract, engage, and convert your target audience, ultimately bringing in more business and contributing to long-term success in the digital landscape.