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For a long time, law firms considered public relations and marketing for law firms — if at all — to bring only “soft benefits” to business development. Consultants would talk about “word-of-mouth,” “raising one’s profile,” and “touchpoints” to justify the costs involved with either in-house or outsourced staff focused solely on securing placements in publications, spots on panels, or broadcast interviews.
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6 Steps to a Successful Business Development Plan
By Melissa “Rogo” Rogozinski
Driving Growth Through Client Success and Thought Leadership
Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.
Five Essential Steps for Lawyers to Effective Legal Marketing
By Olivia Vizachero
Learning how to market yourself does not have to be difficult. Here are five simple steps you need to follow.
Online Accessibility, SEO and Digital Marketing Strategy
By Sarah Brodsky
How can you make your user experience the best it can be for all potential clients, and lead with empathy and equity as you demonstrate your knowledge? That’s where your law firm’s SEO strategy comes into play.
6 Risks Affecting Cybersecurity for Law Firms
By Chris Mangano and Edward Keck, Jr.
We are all “custodians of data.” Law firms specifically are stewards of some of the most sensitive information stored and shared; a fact that doesn’t elude nefarious cybercriminal syndicates. Below are some of the top cybersecurity risks affecting law firms.
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