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The New Jersey Data Privacy Act (NJDPA, N.J. Stat. Section 56.8-166.4 et seq.), went into effect this past Jan. 15. Signed into law Jan. 16, 2024, the NJDPA represents New Jersey’s entry into the burgeoning field of data privacy laws, as it joins 18 other states that have passed such laws.
The NJDPA primarily affects large retailers, particularly those with substantial online operations. It also affects online advertising platforms, insurers, data brokers, and social media companies. The NJDPA clearly derives from its predecessors in the privacy field, but it also ventures beyond them in several ways.
For one, the NJDPA applies to a broader range of entities than many earlier privacy laws, including small businesses, educational institutions, and nonprofits, primarily by omitting revenue thresholds from its applicability. In addition, the NJDPA is in the minority of data privacy statutes by expressly including nonprofits, while providing no exemptions for education institutions or data regulated under the federal Family Educational Rights and Privacy Act. In other words, the NJDPA has fewer straightforward exceptions, including narrow Fair Credit Reporting Act and Health Insurance Portability and Accountability Act exceptions.
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