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The World of the New Child Performers: Kidfluencers and Social Media Labor Laws
Entertainment and media counsel take note: Among social media influencers, the cool kids on the block are now, well, kids. In today’s digital landscape, children have emerged as a significant force in the world of social media content creation. They are often referred to as “kidfluencers.” These youngsters, sometimes as young as toddlers, are the subject of creative content ranging from toy reviews to family vlogs, garnering millions of followers and lucrative brand partnerships. Notable kidfluencers like Ryan Kaji of Ryan’s World and Everleigh Rose LaBrant have turned childhood activities into multimillion-dollar enterprises.
The highest-grossing kid influencer is Kaji, with an estimated annual income of $30 million and net worth more than $100 million. Kaji’s YouTube channel features him doing toy reviews, science experiments and other family-friendly content. However, the rapid rise of the kidfluencing phenomenon has revealed a dearth of comprehensive legal protections, leading to concerns about exploitation, financial mismanagement and labor rights violations.
Unlike child actors who are protected by well-established labor laws such as California’s Coogan Law, which mandates a portion of a child’s earnings be placed in trust, or Pennsylvania’s Child Labor Act that requires employers to obtain permits to hire child performers, kidfluencers often operate in an unregulated space as state legislation is just beginning to get considered.
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